Landing pages happen to be completely useless.<br> There, I’ve made my point and I’m rather proud of it.<br> <a href=”http://www.callowaygreen.com”>Web design</a> doesn’t need them.

Now, if everyone believed what I said fanatically then I’d first of all not have a lot to write about in this article and also I’d be a millionaire several times over. I’m not rolling in money and in the most part people ignore me, therefore I’d better get started explaining my position.<br>

A splash page is usually a single page which meets the unwary Net surfer when they visit a web site and it usually (in the least offensive cases) includes a nice picture plus a ‘click here to enter’ button.<br> What this tries to accomplish would be to impress you with their ability to draw an image or have a wonderful computer animation of a chicken or something, I’m not sure why, they just do.<br>

In any case, in certain cases they accomplish brand new amounts of turpitude by forcing us to listen to some music whilst we scramble across our computer keyboard for that ‘mute’ button.<br> This generally ends up with my CD being ejected by mistake because of the habit of many notebook manufacturers of creating their control keys invisible right up until touched. Wise, that.<br>

That’s beside the point, what I’m trying to explain is the fact that splash landing pages are generally definitely and without having exception a frustrating element of the web which i really thought had gone away for great.<br> But they’re still around and seem to be expanding in popularity.

But why? What on earth is it with businesses who feel they need to inflict their own model of multi-media nightmare on people who simply want a good look around a site? Exactly why are you doing this to us? WHY?

Even worse are those that insist on using Flash.<br> I like Flash a lot, but only when utilized sparingly.<br> Flash is superb at getting information across to individuals in interesting methods and it’s pretty a lot the greatest technique of viewing multimedia content, but when overused it just gets in the way.<br>

When I view a web site I just want to view the info I came to see and then do some thing with that info. If I have to wait for a flock of seagulls to whizz across the page until a phone number is revealed or even worse – before the web page with all the text on can appear then I’m just going to go somewhere else.<br>

And herein lays the rub. People want to get to information quickly and without hindrance and if you put barriers in their way then they will simply go back to the pool of 50-billion or so other websites to find one that does service their needs.

If you have a splash page then do yourself a favour and be done with it.<br> Cast it out into the excellent trashcan on the web and let your website free so individuals can enjoy it in all its splendour.<br>

Oh, I nearly forgot – they can also ruin your search engine rankings so if you’re embarking on any SEO training, make sure you get rid of your splash page before the trainer sees it!